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Looking for something more than simply fashionable sneakers?
As one of the most important urban luxury trends of the moment, fashionable sneakers are everywhere. The athleisure movement is alive and kicking and sneaker brands the world over are riding the wave by producing innovative footwear solutions for discerning consumers who seek stylish apparel that can keep up with the hectic pace of their inner-city lifestyles.
The urban luxury journey
The athleisure trend has been around for a while now and seems to be here to stay. First off, let’s define the term – ‘athleisure’ - it applies to footwear in particular, refers to apparel that was originally designed for athletic pursuits, but are now worn in other settings, i.e. work, casual and social occasions. The humble sneaker, for instance, was considered strictly functional, but has now become an athleisure staple that can be worn anywhere and with anything.
The appeal of sneaker footwear
The modern, inner-city lifestyle, particularly in large urban hubs like Dubai, New York, London, Paris and Milan, is fast-paced to the point where people are quite literally running from one engagement to the next. As such, it makes perfect sense to invest in footwear that can take you from the gym, to lunch, to the boardroom (industry permitting, of course) without the need for a costume change.
The need for comfort as we go about our day has also become tantamount. The notion that you have to be all trussed up and buttoned down in order to be effective at your job has made way for the realisation that a more comfortable approach to fashion can actually improve overall productivity. In addition, more and more individuals are embracing an athletic lifestyle that extends beyond the track or gym; a workout is no longer something that is slotted in-between other pursuits, but rather a main focus.
Fashionable sneakers & the road forward
The urban luxury footwear trend was first embraced and put forward by athletic brands like New Balance, Nike and Adidas, but has now spilled over to include global fashion retailers like ZARA and H&M, who are creating seasonal ranges to appeal to the athleisure market in particular.
Celebrities are also getting involved – Beyoncé recently released ‘Ivy Park’, a female athleisure range that is stocked by fashion retailers Topshop, Nordstrom, Zalando, Net A Porter, Selfridges and JD Sports. When asked why she decided to branch out in this direction, Beyoncé is quoted as saying: "It's really about changing the conversation. It's not about perfection. It's about purpose. We have to care about our bodies and what we put in them. Women have to take the time to focus on their mental health — take time for the self, for the spiritual, without feeling guilty or selfish. The world will see you the way you see you, and treat you the way you treat yourself."
So what can we expect from urban luxury sneakers going forward?
- A Guaranteed statement. Just because it’s a pair of fashionable sneakers, doesn’t mean the design thereof should not be underpinned by precision and performance. As such, consumers can look forward to at least a baseline level of performance that is bolstered by an athletic midsole.
- Beautiful styling. While flash and pomp are no longer in vogue, styling remains key. The overall sneaker design trend is moving towards simplicity - clean lines and innovative silhouettes.
- Innovative fabrics. In the wake of pared-down styling, innovative fabrics are set to steal the show. Discerning fashion-forward urban dwellers can look forward to inventive prints, bold colours (both in neutrals and neon), contemporary metallic detailing and unusual materials like leather. Additionally, athletic brands will continue to outdo each other in the research and development arena – look out for increasingly breathable, sweat-wicking fabrics that are perfect for desserts climates like we have here in the UAE.
In short – the urban luxury footwear trend is a natural extension of the newly entrenched wellness lifestyle, which requires fashion solutions that can adapt to diverse environments with ease. The KRUZIN brand embodies this spirit of glamorous comfort and can easily be incorporated with a variety of looks across the athleisure spectrum. It is this cutting-edge versatility that keeps us on the forefront of innovation in the footwear industry.
Would you like to know more about urban luxury trends and how you can incorporate it in your lifestyle? Keep an eye on the KRUZIN blog – we have a panel of fashion experts standing by to keep you in the know! Look out for upcoming articles on creating a signature look that expresses your personality, as well as a look at all the coolest urban destinations in the UAE.
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